The distillery behind Maker’s Mark bourbon is reducing the amount of alcohol in its bottles by 3 percent to meet a rise in global demand, company officials said today.
“Lately we’ve been hearing from many of you that you’ve been having difficulty finding Maker’s Mark in your local stores,” Maker’s Mark executives Rob Samuels and Bill Samuels Jr. wrote in a joint email to clients.
“Fact is, demand for our bourbon is exceeding our ability to make it, which means we’re running very low on supply.”
The bourbon brand — which famously used the slogan “It tastes expensive... and is” in the ‘60s and ‘70s — looked at “all possible solutions” and “worked carefully” to reduce the alcohol by volume of the beverage by 3 percent.
Maker’s Mark is distilled to 45 percent alcohol by volume — or 90 proof — and, after the change, would go down to about 44 percent ABV or 88 proof, according to Quartz.
“This will enable us to maintain the same taste profile and increase our limited supply so there is enough Maker’s Mark to go around, while we continue to expand the distillery and increase our production capacity,” the Maker’s Mark executives said.
It is unclear when the watered-down beverages will hit the market.
A spokesman for Maker’s Mark did not immediately reply to a request for comment.
Alcohol abuse! Maker's Mark cutting alcohol in its bourbon to meet high demand
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Alcohol abuse! Maker's Mark cutting alcohol in its bourbon to meet high demand
